60'

THE ECONOMIC “BOOM”

The 60’s experienced the economic “boom” and the exponential growth in demand for new housing. In those days, the Carlo Maresca Group created several new residential housing projects and, especially, experienced the first mini-apartments, which in few square meters featured the main essential needs and faced a considerable success.

In the 60’s first “computers” came on the scene. Carlo Maresca, with great vision, was among the first entrepreneurs to implement computers in the management processes of the company.

70'

MINI APARTMENTS

In the 70’s the Carlo Maresca Group focused in creating “holiday houses”, fine tuning the concept with ever larger initiatives (which reached the 370 units, as in the case of the complex La Piomba Silvi Marina) and aimed to guarantee customers a wide range of services. The housing offer was completed by shops, restaurants and entertainment facilities allowing tourists to easily fulfill any need.

In the 70’s, Carlo Maresca was one of the first entrepreneur in Italy to purchase a pioneering computer plotter for technical drawings, the Calcomp IGS 500, which allowed to computerize the design process.

80'

THE HOSPITALITY TURN

In the early 80’s, with the purchase of “Serena” and “Majestic”, two hotels in Montesilvano, converted into a 4-star apartment hotel with 480 rooms, the Carlo Maresca Group starts its business in the tourism sector and launches, for the first time and with great success, the “all inclusive” formula, typical of the “holiday resorts”, in a traditional structure.

In 1987, at the age of 52, the founder Carlo Maresca unexpectedly dies. His sons Silvio, Maurizio, Fabio and Simona take over to head the Group.

90'

TRADE AND HOSPITALITY DEVELOPMENT

In the 90’s the Carlo Maresca Group starts developing the hotel business. Alongside the “Serena Majestic” Hotel, the Group purchases in 1994 the “Grand Hotel Terme” (now “GranSerena Hotel”) in Torre Canne, Apulia, in 1999 the “Calaserena Village” in Maracalagonis, Sardinia and in 2000 the “Serenè Village” in Cutro, Calabria.

The 90’s are also those of the first large retail trade projects: in 1998 the shopping mall “Auchan” in Pescara inaugurated and soon after the shopping and entertainment mall “Porto Alegre” in Montesilvano (Pescara). A few years later, the shopping mall “Auchan Mall” inaugurated in Cepagatti (Pescara), the “Castorama” building in Sambuceto (Chieti) and the shopping and entertainment mall “Al Magnifico” in Arezzo.

2000's

BIRTH OF THE HOLDING

The 2000’s are the years of consolidation. The Group continues its activities both in the touristic-hospitality area and in the real estate business becoming a leading national player. In 2004 the Group merged its structure into a holding company, the Carlo Maresca Spa, focusing activities into two main companies: Bluserena Spa managing the hotel industry and Cantieri Italiani Srl managing real estate and construction business, partnered by specific specialty companies.

10 YEARS IN THE NEW MILLENNIUM

RENEWABLE ENERGY

Starting from 2010, the Group expanded its activities to the renewable energy sector. With an investment of over 135 million Euros, which lead to the construction and management of 27 photovoltaic plants with a capacity of 55 MW, and 2 Eolic plants in Apulia and Campania with a capacity of 16 MW and 11 small Eolic plants in Apulia with a capacity of 0.66 MW. An entrepreneurial challenge which consecrates the Carlo Maresca Group as one of the main Italian players in the development, construction and operation of renewable energy plants, with the capacity to generate over 120 million kWh per year and an installed capacity of over 70 MW and a turnover of 30 million.

NOWADAYS

OUR GOALS

The Carlo Maresca Group is currently a global partner, including different trade realities, able to face new challenges with a solid background and enthusiasm for the future. The Group is a stable, reliable reality, able to meet its commitments and promote development.

At the beginning of 2015 Carlo Maresca and Bluserena companies moved under the same roof, a brand new building in Via Caravaggio, born from the redevelopment of the old Hoffman furnace, located between the city center and the green hills of Pescara.

THE FUTURE

OUR GOALS

We continue to look beyond the borders, in particular for Renewables sector, but we have decided to concentrate most of the Group's efforts in Italy with important development projects in all sectors of activity.