ILast January Bluserena purchased two marine colonies called Bodoni and Saragat, located on the north coast of the town of Marina di Grosseto, both dating back to the 1950s.

In 2021, with the opening of a new village, Is Serenas Badesi Village in Gallura, Bluserena inaugurates a new superior concept of a 4-star tourist village. It will focus on the elegance and exclusivity of services: comfort rooms with private swimming pool, a wide choice of restaurants, three swimming pools, a rich offer of sports and entertainment activities.

Bluserena, a hotel Group leader in Italy for the seaside vacation segment, in 2019 has been rewarded by TripAdvisor with 6 Hall Of Fame certificates, the prestigious reward recognized by TripAdvisor for obtaining the Excellence Certificate for 5 following years.